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Project Description

Health and Wellness

Alliance for a Healthier Generation

Established in 2010

Mission Statement:  Alliance’s mission is to reduce the nationwide prevalence of childhood obesity and to empower kids to make healthy lifestyle choices.

Maximizing your PocketChange

For every dollar spent…

Impacts & Achievements:

Some of the highlights

CEO Salary: 1.46% of expenses

  • The Healthy Schools Program supports more than 29,000 schools, reaching more than 17 million students, in all 50 states, the District of Columbia and Puerto Rico.

  • The Alliance Healthcare Initiative currently works with more than 56,000 providers offering the Healthier Generation Benefit to more than 2.8 million children nationwide.

  • The Healthy Out-of-School Time Initiative works with more than 6,300 out-of-school time sites.

  • The Alliance negotiated an agreement with the beverage industry that resulted in a 90% reduction in beverage calories being shipped to the nation’s schools.

  • The Alliance works collaboratively with food and beverage companies, health insurance companies, employers and businesses to improve access to healthier foods and beverages and healthcare, such as the American Beverage Association, Coca Cola, PepsiCo, Campbell’s, Kraft, Blue Cross of North Carolina, Accenture and WellPoint.

Featured Programs:

How Alliance for a Healthier Generation is making a difference

Healthy Schools Program

The Healthy Schools Program supports schools to implement health-promoting policies and programs. Specifically, the Alliance provides onsite and online training, technical assistance, and resource brokering to participating schools. The Alliance also creates and promotes multi-media success stories to inspire all schools to initiate engagement or further implementation of the Healthy Schools Program Six Step Process.

Endurance Training & Fundraising

Team Healthier Generation is a fundraising team designed to motivate and support athletic and endurance event participants.

Strategic Alliances Initiative

The Alliance’s Strategic Alliances Initiative has two components: School / Out of School Time food and beverage and Healthcare. The Alliance collaborates with companies large and small to provide healthier food and beverage choices for millions of children in schools across the nation.

Health Out-of-School Time Initiative

The Alliance’s Healthy Out-of-School Time Initiative has become one of the first national organizations to not only disseminate the Healthy Eating and Physical Activity Standards, but also provide implementation technical assistance to out-of-school time sites through the Healthy Out-of-School Time Framework.

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