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Project Description


Keep America Beautiful

Established in 1953

Mission Statement: Keep America Beautiful aims to inspire and educate people to take action every day to improve and beautify their community environment.

Maximizing your PocketChange

For every dollar spent…

Impacts & Achievements:

Some of the highlights

CEO Salary: 3.82% of expenses

  • For every $1 invested in community improvement by local government, nearly $24 in measurable benefits is returned through the organization’s actions

  • In 2016:

  • 600 affiliates coast to coast

  • 6.4 million volunteers and participants

  • 7.86 volunteer hours donated

  • $157 million in measurable benefits to communities

  • 117 million lbs. of items collected for recycling or reusing

  • $116 million in PSA donated media

  • $12+ million total grants and in-kind services over previous six years

  • 132,700 educator workshop attendees

Featured Programs:

How Keep America Beautiful is making a difference

Great American Cleanup

The Great American Cleanup is the country’s largest community improvement program that takes place in more than 20,000 communities each spring. This national program engages 5 million volunteers and participants who take action in their communities and create positive change with a lasting impact.

America Recycles Day

This is the only nationally-recognized day for community education and collection events encouraging hundreds of thousands of individuals to recycle. Individuals can take a pledge to recycle at americarecyclesday.org and will receive monthly recycling facts and figures.

National Planting Day

Keep America Beautiful’s National Planting Day (a fall initiative of the Great American Cleanup) is a national call to action designed to mobilize Americans to support local ecosystems by planting native species.

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